Chris , Tuesday, June 12th, 2007

Day 1 of Search Engine Strategies in Toronto has come to an end. No after party for me this year, sadly. I attended a session on Local Search, and how its growing… slowly. (caugh) Maybe a little to slowly for the likes of small business leaders. Even if they don’t know exactly what they are missing out on. This is definitely an area that must improve drastically if small and mid size businesses are expected to put more into their online efforts. Nonetheless it was some good insight and analysis into the local search initiatives. I also sat in on a session about Big ideas for small sites and small budgets. It was a look into how smaller businesses should test the waters and what strategies they should focus on when looking to be found online… without spending like the big boys.

Day 2 brings us a keynote by Seth Godin, who’s book “The Dip” was graciously in the SES grab bag.